Business Development Specialist

From the posting

Job Title Business Development Specialist Job Description Business Development Specialist (Office: Nashville, TN) The Business Development Specialist drives demand generation and pipeline growth by engaging prospective and existing customers through inbound and outbound outreach, qualifying sales opportunities, and executing targeted marketing and sales campaigns. This role partners with Sales and Marketing to identify customer needs, advance qualified opportunities through the sales funnel, and maintain accurate customer and opportunity data within Salesforce. Success requires strong communication and relationship-building skills, effective prospecting and qualification techniques, attention to detail, and the ability to manage multiple priorities while delivering an exceptional customer experience and measurable pipeline impact. Your role: Execute inbound and outbound customer engagement activities across phone, email, digital, and marketing channels to identify customer needs, qualify opportunities, and generate pipeline. Conduct customer discovery and lead qualification by assessing business needs, buying intent, and opportunity potential, then determining appropriate next steps for sales engagement. Manage assigned sales and marketing campaigns from launch through completion, including campaign preparation, outreach execution, lead follow-up, qualification activities, oppo…

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